UK retailers will be incredibly happy in the run up to Christmas. Some imported products don’t do well in other countries. You’d think that, without the exposition of Thanksgiving the day before, Black Friday would be one of them. It wasn’t.
Retailers expected around £720million of sales, but us British were determined to show that we can become mindless, frenzied madman for a half-price electric toothbrush like the best of them, and racked up £810million worth of online spending. We spent more on Black Friday this year than we did on Cyber Monday for the first time in history. That’s being considered an achievement by some, although if I were to spend a personal best on Batman comics I doubt my fiancé’s first reaction would be to give me a certificate.
I, like so many other British people, watched the chaos in disbelief. Don’t get me wrong, I appreciate a good bargain. I’m just not prepared to take part in a reconstruction of the final battle from The Dark Knight Rises just to save 80 quid on a telly. Bargains are important, and being able to save money is a very useful life skill. But what happened to the thing we British are so valued and famed for: what happened to our decorum?
…if you’re fighting a woman for a pair of knickers, today is clearly going wrong for you.
There used to be a time when we wouldn’t even show any emotion at our own parent’s funerals. And while I’m not saying the displays of emotion should be reserved to doffing our hats and challenging blaggards to duels, I do think perhaps we could do with a little lesson in restraint. After all, if you’re fighting a woman for a pair of knickers, there should be a point where you wonder why today’s going so wrong.
In previous years is was us who looked at the displays of violence and desperation in America’s Black Friday sales and shook our heads. And yet in just a few short years that has become us. Whatever happened to queueing? Whatever happened to the British who would queue through the Apocalypse in order to get on the one spaceship to leave Earth safely? What happened to the people who would rather die than trouble those nice ambulance people?
Could it be the recession? Did Black Friday give us the chance to do Christmas at a more affordable price? It’s nice to be able to spend money again, and spend money we did; John Lewis sold a tablet per second on Black Friday (source: The Guardian). Maybe we were so frantic because we wanted to make sure that our children, families, and loved ones had the presents they deserved this year, without us having to break the bank to do it. Christmas is, after all, a rather strenuous time for family finances. Can anyone really be blamed for trying to save some money?
Build it and they will come. Or, rather: reduce it and they will beat the pants off each other to get to the checkout.
But when you see that the people who were so desperate to get hold of television sets at an £80 discount are now trying to sell them on eBay, you have to wonder.
Should the consumers be to blame? We’ve been conditioned to want things, and it’s natural to want the lowest price. Getting bargains is common sense. Saving money is a talent to be respected. If you leave a plate of biscuits alone in a room with a Golden Retriever for an hour, can you really be surprised when you come back and find that it has eaten them all? Build it and they will come. Or, rather: reduce it and they will beat the pants off each other to get to the checkout.
Britain has managed to survive all the other major sales we get throughout the year. Perhaps the news is just trying to play up to the Black Friday stereotype.
What we have to remember is that ‘Britain enjoys Black Friday deals in an orderly and dignified manner’ would be a very boring news headline. Of course we’re going to hear about the places where people went wild. Of course we’re going to see two people locked in a deadly duel to the death with a pair of ladles over a set of non-stick frying pans. Not everyone went Black Friday crazy. Many people just got on with it, the shops were a little busier, and lots of people got a good bargain. Britain has managed to survive all the other major sales we get throughout the year. Perhaps the news is just trying to play up to the Black Friday stereotype.
But it does leave me saddened. I’m not against consumerism, and I think that what some people call materialism I would call enjoying life. But to see people get this desperate, this frantic, over a saving is rather embarrassing. Fighting over discount televisions…is it really worth it? Is it worth having to be that person: the one on the news, the one at whom the world shakes their heads, just for a bargain?